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Targetsmart!: Database Marketing for the Small Business Jay Newburg

Targetsmart!: Database Marketing for the Small Business

Jay Newburg

Published October 1st 1996
ISBN : 9781555713843
Paperback
181 pages
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 About the Book 

TARGETSMART provides the reader with the fundamentals of database marketing. The presentation of key concepts is straightforward and focused on small businesses, offering plenty of examples. Most small businesses can benefit greatly from theMoreTARGETSMART provides the reader with the fundamentals of database marketing. The presentation of key concepts is straightforward and focused on small businesses, offering plenty of examples. Most small businesses can benefit greatly from the implementation of database marketing. This book provides a great starting point.--excerpt from the Foreword by Dr. Philip Kotler.